Marketing insurance
As a marketing consultant or agency, you can bring your customers big wins…but there are also big risks. Protect your work, reputation and bank balance with professional insurance.
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Professional indemnity insurance defends you against claims of negligence, breach of confidentiality, dishonesty, libel and slander. We offer up to £10,000,000 cover.
Business. It's about making money, turning a profit, getting a sale. And sales are hard to get without marketing.
As a marketing consultant or agency, your job's to get your client's brand heard loud and clear.
But nothing is a given, and things can go wrong. If you don't hit your agreed targets, you'll probably have some questions to answer. And a claim you didn't deliver what you promised, justified or not, won't go away.
Insurance for marketing agencies and marketing consultants is damage limitation at its best. It pays for a specialist solicitor to defend you and covers any compensation awarded.
Who needs marketing insurance?
Traditional or digital, B2C or B2B, what was formerly just 'marketing' has morphed into multiple disciplines. And whether you're into PPC, SEO, PR, or any other marketing specialism, you'll still need protection from angry clients.
Anyone who owns a marketing-related agency or is a marketing-related consultant should be on the list for marketing insurance.
So that includes:
- Marketing consultants
- Marketing agencies
- Digital marketing consultants
- Digital marketing agencies
- SEO consultants
- SEO agencies
- PPC consultants
- PPC agencies
- Social media consultants
- Social media agencies
- PR consultants
- PR agencies
And any other 'marketing' related business.
What does marketing insurance cover?
Because you're in marketing, some of your work is likely to be in the public domain. That means problems can escalate quickly. A misjudged social post that goes viral can ruin a reputation in seconds. And can be expensive to fix.
Of course, everyone makes the occasional mistake. But if you over promise and under deliver, your work isn't up to par, or you miss a deadline, your client may want to have more than strong words.
The same goes if you're accused of passing off someone else's work as your own. Or breaking advertising standards rules.
No one wants an unhappy client. Especially when a complaint about your work or the advice you've given can mean a claim for recompense.
If that happens, marketing insurance steps in on your behalf. It pays the legal fees to defend you if you need specialist solicitors. It pays the compensation to your client if awarded too.
Some policies will also help if you spy a printing error and need a reprint (for example) before it even gets to your client.
Clever stuff.
How much does marketing insurance cost?
The more cover you buy, the more you’ll pay. That stands to reason.
And how much professional indemnity cover you need depends on several things. Like who you work for, how much they're paying you and what you're doing for them. It all makes a difference to the risk you face.
A large multinational has more to lose if an ad campaign you devise goes viral for all the wrong reasons than a local business with a typo-blighted leaflet drop.
Think about the worst-case scenario sum you could be sued for. Consider the biggest, most expensive mistake you could make. That's an excellent place to start.
If you need more help, this guide will point you in the right direction.
What other types of insurance do marketers need?
What insurance for marketing consultants or agencies you need will depend on what you do and how you've set yourself up.
Do you visit clients? Or do clients visit you? Or both? If so, you should probably have marketing public liability insurance. It covers you against third-party claims of physical damage - to people or property - caused by you. Helpful if you're clumsy.
Anyone who sends (and receives) emails, has a website, computer network, works with data, etc., is at risk of cybercrime. If you're a sole trader or even a large agency. Cybercriminals aren't picky. If they can infiltrate your system, they can cause havoc.
Cyber insurance provides technical expertise to stop an attack, retrieve data, and restore systems and websites. It also pays legal fees and covers any compensation if you're sued for losing sensitive information. Most importantly, it provides the help and assistance to get you up and running again.
And do you work by yourself, or have you got a team? You might occasionally work with temporary staff when you have a big workload. If you have employees, then you'll need employers' liability insurance. It covers you if an employee claims their work has made them ill, or they've been injured in some way. It's a legal requirement in the UK.
Office and property insurance covers the things in your studio or office like furniture, plants, fixed IT equipment etc. And portable insurance covers gadgets and technical equipment when you're out and about. If you're not sure it's worth insuring, add it all up - it's probably worth more than you think.
Why should I buy my marketing agency or consultants insurance from you?
Top of the list - we're business insurance specialists, and we can give you advice on what you need. Not all brokers can.
And our team of experts are real people in a real office. So, if you want to call, you can pick up the phone and have a chat. There's no phone menu to work your way around either.
We're digital, which means you can get your quote and buy your insurance online in just a few clicks. Quick and easy. And your documents are delivered straight to your inbox. Bonus.
Recommendations are one of the best marketing tools, so why not read our customer feedback.
And if you want to pass on a recommendation, we'll give you a cash bonus each time someone you've told about us buys a policy.
Prefer to talk?
Call us and a real person answers. No call centre, no phone menu, no scripts. Just friendly, helpful advice from a business insurance professional.
